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Going Mobile: Web App or Native App? How to Choose the Right App for Your...

Mobile web access accounts for over 12% of all Internet traffic worldwide, and this number continues to grow rapidly. If your organization does not account for mobile within its overall communications...

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Going Mobile: Four Steps to a Better Mobile Web Experience

Smartphones and tablets are quickly becoming the go-to device for most of us today. Their portability, speed, and power of these devices fit in our increasingly on-the-go, interconnected world, in all...

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Building the Case for a Mobile Marketing Strategy

No matter what business or industry you're in, when you hear predictions like Microsoft Tag's stating that by 2014 mobile Internet should take over desktop internet usage, it’s clear that mobile is...

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Become a Brandonomics Insider: Three Top Tips for 2013

Over the past four months, our Brandonomics interviews on The Businessmakers have highlighted top brands and their marketing strategies. We’ve interviewed marketing leaders from various industries...

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Going Mobile: Website Design Considerations for Tablets

If 2012 was the year of the smartphone, 2013 promises to be the year of the tablet. More specifically, 2013 will be the year of the "enterprise tablet," with CIOs planning a four-fold increase in...

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